【Chengdu】Marketing Strategy for Western Intangible Cultural Heritage Innovation

Marketing Strategy for Western Intangible Cultural Heritage Innovation

Introduction

Use creative business thinking and solutions to help Chinese intangible cultural heritage find its value and new directions for dissemination!

In western China, there are many traditional handicrafts with great artistic and cultural value. Under the traditional model, intangible cultural heritage cannot be effectively combined with and disseminated through commercial means. Intangible cultural heritage needs to be inherited, spread, redefined, and redesigned, and it requires the strength of the younger generation!
This time, ASEEDER will jointly launch a project with the supporting units of the intangible cultural heritage industry in western China. We will lead volunteers to explore innovative business models for intangible cultural heritage, understand the current dissemination challenges and development dilemmas of intangible cultural heritage, learn about the branding marketing concepts and creative designs of intangible cultural heritage elements, plan and implement a real commercial pop-up event for intangible cultural heritage brands. This will enable the strength of young volunteers to support more indigenous Chinese cultures and achieve more valuable commercial dissemination!

Mentor Profiles

Sustainable Intangible Cultural Heritage Brand Manager, Senior Brand and Intangible Cultural Heritage Creative Design Specialist, Research Scholar of Intangible Cultural Heritage, Project Planner for Empowering Rural Women, Inheritor Mentor of Traditional Handicrafts, Consultant on Social Innovation Business Models, and Public Welfare Project Operation Expert

Professional Workshops

Workshops on themes such as ASDAN research, mock interviews, and expressiveness; workshops on the inheritance and innovation of intangible cultural heritage skills, workshops on intangible cultural heritage-themed creation and commercialized design, workshops on creative marketing for intangible cultural heritage popups, and lecture courses on the background of intangible cultural heritage and its current situation

Engaging with Stakeholders

Designers and managers of intangible cultural heritage brands, rural artisans of intangible cultural heritage, creative designers of intangible cultural heritage products, planners of public welfare projects, heads of intangible cultural heritage bases in the western region, customers of intangible cultural heritage stores, etc.

Visualized Outcomes

ASEEDER online report, intangible cultural heritage commercial and creative products, creative design and business planning proposals

Click to know more about "Volunteering + Research" >

"Volunteering + Research", exclusively designed by ASDAN China, is an academic growth model that combines research-oriented learning and voluntary service. We refer to the authoritative theory of education, admission requirements of universities, 10 years of project experience, and the United Nations Sustainable Development Goals to design our programs. ASDAN "Volunteering + Research" Programs cover four categories: Teach for Rural Areas, Community Support, Wildlife & Environment Conservation, and Cultural Heritage Conservation. Volunteers will experience rich and unique service scenarios and learn from different topics of research workshops concerning real social problems. We aim to guide volunteers to discover problems, propose solutions and report to the public, improve volunteers' research learning ability, meet the requirements of volunteers' personal growth and further education, and enhance their sense of social responsibility.

When it comes to voluntary services, admission officers of universities think highly of sincerely caring about society and comprehensive qualities and skills, such as proposers of innovative solutions, leaders of public welfare projects, and the continuity and depth of voluntary services. 62.1% of colleges would like to see applicants show a record report reflecting the whole process of volunteering. The world's top universities emphasize community commitment with problem-solving ability. Every high school student needs volunteering service experience that combines public welfare emotion and social problem-solving ability.

Research

research report: visible outcomes beneficial to real social issues

Portfolio

academic portfolio：an unique academic report records your volunteering services

Story

real volunteering story：volunteering stories highlight your PS

此次活动通过亲身体验巡护员攀登山峰安装GPS设备的艰辛，我深刻感受到了他们工作的辛劳。同时，这次经历也让我对生态系统的运作有了更深入的了解。我不仅认识到了保护像老虎这样的顶级捕食者的重要性，也更加坚定了我保护濒危物种的决心和未来职业道路的选择。这次经历的收获远远超出了我的预期，它不仅丰富了我的知识，还拓宽了我的思维和视野。

— 谷同学深圳国际预科书院

在这次志愿者活动的珲春段，刘国庆老师作为一位资深的一线巡护员，给予了我们极大的帮助，并且让我们深刻体会到了巡护员工作的艰辛。跟随刘老师上山体验巡护工作时，我们遭遇了许多挑战，如遭遇虫害、跋涉泥泞的山路。这些艰难的经历让我们更加理解了一线巡护员对大自然的热爱以及对自己职责的坚守。在中国，有许多像刘国庆老师这样无私奉献的人，他们愿意将自己的青春和热血奉献给自然和祖国，他们的精神值得我们深深敬佩。

— 刘同学北京市第八十中学